ZDR Investments Partners with Prague’s Signal Festival

Signal Festival, a major cultural event in the Czech Republic and one of the biggest light festivals in Europe, has welcomed over 5 million visitors in its 12-year history. This year’s edition was particularly special, as for the first time, one of the festival routes led to the Prague Castle area, where historic buildings were illuminated with contemporary art.

An exciting highlight of this year’s festival was our partnership as one of its main sponsors, announced through an introductory animation projected onto the historic Archbishop’s Palace. The festival’s opening ceremony featured speeches from the Minister of Culture, the Mayor of Prague, the Festival Director, and numerous distinguished guests.

At ZDR Investments, we are committed to supporting culture and the arts. This partnership aligns perfectly with our goal of making modern art accessible to a wide audience. Furthermore, the Signal Festival reflects our sustainability values, as it avoids single-use plastics, minimizes unnecessary promotional materials, and optimizes energy consumption. The energy used for all the installations throughout the week is equivalent to that of approximately 26 electric kettles.

By partnering with Signal Festival, we continue to champion creativity and innovation, bringing culture to life in a sustainable and engaging way.